How to Use Spotify Codes to Promote Music

Releasing music isn't just about hitting publish, it’s about making it as easy as possible for listeners to find, share, and connect with your songs. From countdown pages to clips, Spotify is full of tools just waiting to be utilised by artists. If you want to find your audience and grow a real fanbase, Spotify Codes need to be on your radar.

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What are Spotify Codes?

Spotify codes are unique scannable images, similar to QR codes, that can be generated for your music once it’s released on Spotify. Unlike QR codes, these are directly available in the Spotify app, and every track, album, playlist, and artist profile has one.

Created by Spotify as “a way for users to share any track, artist, album, or playlist available on Spotify, as easily as taking a picture.”

For artists Spotify Codes are:

- Free to use

- Easy to share

- A fantastic tool to promote music independently

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Why are Spotify Codes Important?

The modern day fan has an average attention span of an estimated 8.25 seconds, which is less than a goldfish! Making things easy, accessible, and instantaneous is critical for the success of your music.

With Spotify Codes you are able to:

- Give fans instant access to your music.

- Simplify shareability (It works for both digital and physical campaigns)

- Eliminate the need for long URLs

It removes the need for fans to search for your music and not only that, Spotify codes will work anywhere in the world that has access to the platform invaluable in reaching fans globally with ease. It's also worth remembering that using features provided by Spotify will only serve in your favour with the algorithm.

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How to Use Your Spotify Codes

To really get the most out of Spotify Codes make sure you are utilising it at every opportunity you can. Share it on your social media channels, and within content you post to make it easy for fans to access. It’s perfect for posters and flyers within gig promo especially and allows people to hear you right there and then.

Also, get creative with it. Print it on your merchandise, T-shirts, Toke Bags and stickers are all great examples, fans will literally be walking around promoting your music for you with a simple way for people to get there increasing your chances of new listeners.

How to Create a Spotify Code

The short answer is you don’t! As long as your song is released, then it will automatically have one and it’s super easy to find. If you would like to easily access a Spotify Code then these are the steps your going to want to follow:

- Open the Spotify App

- Go to Your Song, Album, Playlist or Profile

- Tap the ‘...’ Menu Button

- Scroll Down Until You Find ‘Show Spotify Code’

- The Spotify Code Appears Underneath the Cover

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Best Practices For Using Spotify Codes

When using Spotify Codes there are a few best practices to keep in mind. While it is a great tool to utilise, there are still ways you can optimise how. Try pairing it with a strong CTA so people are clear on what steps to take. Make sure it's large enough for people to scan, be sure to test it yourself and with friends and family.

Top Tip: Make sure your Spotify is up to date with gigs and information so you can funnel people who like your music on the next step of their journey be it attending a gig or following your socials.

Spotify Codes give artists the chance to provide a direct route to their music. No matter how established an artist is, simplifying the journey fans take to your music is invaluable. If you want to make it easier to get people directly to your music Spotify Codes is the tool you are looking for.

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