Run All Your Music Ad Campaigns From One Place.
Using ads to promote your music can help you reach real listeners, however some platforms aren’t always straightforward to use. The Ditto Ad Launcher was built specifically for musicians, making paid music promotion easier and more relevant to artist's needs through an easy-to-use tool housed alongside your music releases.
Building an active fanbase is as important as the quality of your music, so being able to promote your releases to a wider audience can be key to your success and help your music career grow in the right direction.
What is the Ditto Ad Launcher?
The Ditto Ad Launcher is an easy-to-use music promotion tool that allows artists to launch music ad campaigns directly from the Ditto dashboard. It can help artists promote their music, social media channels, and more conveniently in one place.
How to Set Up Your Music Ad
You can set up an ad via in the Ditto Ad Launcher and get your campaign live in minutes. Let's go through it.
1. Sign up for a free Ditto Music account.
2. Go to the Ad Launcher
Head to the dropdown menu on your Promotion tab, and hit Ad Launcher.
3. Set your objective
Choose from the options to start building your ad campaign and then select a campaign objective.
4. Submit your ad content
Connect your Facebook/YouTube accounts to promote an existing post or profile, or upload your ad creative directly.
5. Target your audience
It's important your ad reaches the right people. Filter your audience by location, age, interests and more.
6. Set your budget
Check the estimated results to see how your budget will affect factors like reach, clicks and more. Once launched your ad will go live within 48 hours.
7. Track your ad's performance
You'll receive a confirmation email from Base for Music with a link to your ad's performance report. Here you'll find all the info on your ad's reach and audience. The report will update throughout your campaign, and it might take a few days for the data to come through. If your report is blank, just check back later.
How to Promote Your Music with Ads
Music ads are a key part of music marketing for many artists. Whether you want to promote your music on Spotify or boost your TikTok profile, its important to select the right ad type for your goals. From increasing your streams, growing your following or trying to get more people to your website, the Ad Launcher can help you. Let's take a look.
Video Ads
Video ads are ideal for promoting music videos, visualisers, or short-form content across on platforms like YouTube. This ad type helps increase video views, build awareness around a release, and capture attention with engaging visuals that support your music promotion strategy.
Music Ads
Music ads are designed to drive listeners directly to your music on streaming platforms such as Spotify, Apple Music, and Deezer. Use this ad type to increase streams, reach new listeners, and encourage saves and follows by promoting your tracks to fans who are more likely to engage with your music.
Music ads allow artists to choose between different music ad types designed for off platform promotion or direct streaming engagement. Let's take a look.
Off-platform music ads
These campaigns use external links to your music, such as a track URL, pre-save page, or fan link. Ads can be shared across social platforms to drive listeners to your release, profile, or upcoming launch, helping build momentum beyond a single platform.
Spotify on-platform ads
These campaigns run directly within Spotify using tools like Showcase, Marquee, and Spotify Audio Ads. Your music is promoted inside the Spotify app, reaching listeners while they’re already streaming and more likely to engage. For best results, combine music ads with tools like Spotify playlist pitching to support both paid and organic discovery.
Social Media Ads
Social media ads help promote your music on Instagram and TikTok by pushing your artist profile and posts in front of more people. This ad type is ideal for building your following, increasing engagement, and turning listeners into long-term fans.
Custom Page Ads
Custom page ads allow you to send traffic to a specific webpage, such as your website, mailing list, merch store, or link-in-bio page. Use this option to drive traffic, promote campaigns, or support wider marketing goals beyond streaming.
How Much Does it Cost to Launch Music Ads?
The cost of launching music ads can vary depending on the platform and your campaign goals. Most music ad platforms require a minimum spend to ensure ads have enough budget to reach deliver meaningful results.
With the Ditto Ad Launcher, campaigns start at a minimum of $100, with a maximum budget of $2,000 per campaign. This range allows artists to test music promotion campaigns at a manageable level, while also scaling budgets for larger releases or wider audience reach.
Setting a clear budget helps ensure your music ads are shown consistently, giving you the best chance to increase streams, grow your audience, and promote your music effectively.