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Grow your fanbase faster with the Ditto Ad Launcher. Build ad campaigns for your releases across YouTube, Spotify, TikTok, Instagram and more.
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It only takes a few clicks to create, manage and track your ads across all of the biggest platforms. Upload your ad, set a budget and watch your visibility and impressions soar.
Reach real fans who will stream your music and grow your community with meaningful engagement that helps build long-term momentum.
Launch targeted music ad campaigns across major platforms while boosting your social following. Increase your artist presence and keep fans engaged beyond the first listen.
Take full control of your music advertising with the ability to launch, manage, and optimise campaigns. Adjust targeting, budgets, and creative assets whenever you need, all from your Ditto Music account.
Getting your music in front of new listeners has never been easier.
Use the Ditto Release Builder to distribute your music to all major online stores and access the ad launcher directly from your Ditto dashboard.
Upload your ad creative then customise your budget and target audience including location, interests and demographic targeting.
Launch the campaign and track your performance to watch your listeners grow throughout your campaign.
Ditto Pro is more than just Sync. Access industry-leading tools designed to raise your profile and turn your music into more money.
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Release as much music as you like on Spotify, Apple Music and 100+ platforms. Access all Pro features for two artists on one account and keep 100% of your royalties.
Recover all of the missing royalties you're due and boost your earnings by up to 20% when you register your tracks with Ditto Music Publishing.
Any releases you drop with Ditto Music will stay live in stores indefinitely, even if you miss a payment, cancel your subscription or a stage light falls on you.
Make sure your music is tracked and protected across YouTube. With Content ID, you'll get paid royalties any time your music is featured in a video.
Skip the queue and talk to our team whenever you need us. We're always online, ready to answer your questions and help you navigate the industry.
Power up your career, with Ditto Splits, market your tracks with our Smartlink Technology, and get fast payouts on our website or through our new App.
Using ads to promote your music can help you reach real listeners, however some platforms aren’t always straightforward to use. The Ditto Ad Launcher was built specifically for musicians, making paid music promotion easier and more relevant to artist's needs through an easy-to-use tool housed alongside your music releases.
Building an active fanbase is as important as the quality of your music, so being able to promote your releases to a wider audience can be key to your success and help your music career grow in the right direction.
The Ditto Ad Launcher is an easy-to-use music promotion tool that allows artists to launch music ad campaigns directly from the Ditto dashboard. It can help artists promote their music, social media channels, and more conveniently in one place.
You can set up an ad via in the Ditto Ad Launcher and get your campaign live in minutes. Let's go through it.
Head to the dropdown menu on your Promotion tab, and hit Ad Launcher.
Choose from the options to start building your ad campaign and then select a campaign objective.
Connect your Facebook/YouTube accounts to promote an existing post or profile, or upload your ad creative directly.
It's important your ad reaches the right people. Filter your audience by location, age, interests and more.
Check the estimated results to see how your budget will affect factors like reach, clicks and more. Once launched your ad will go live within 48 hours.
You'll receive a confirmation email from Base for Music with a link to your ad's performance report. Here you'll find all the info on your ad's reach and audience. The report will update throughout your campaign, and it might take a few days for the data to come through. If your report is blank, just check back later.
Music ads are a key part of music marketing for many artists. Whether you want to promote your music on Spotify or boost your TikTok profile, its important to select the right ad type for your goals. From increasing your streams, growing your following or trying to get more people to your website, the Ad Launcher can help you. Let's take a look.
Video ads are ideal for promoting music videos, visualisers, or short-form content across on platforms like YouTube. This ad type helps increase video views, build awareness around a release, and capture attention with engaging visuals that support your music promotion strategy.
Music ads are designed to drive listeners directly to your music on streaming platforms such as Spotify, Apple Music, and Deezer. Use this ad type to increase streams, reach new listeners, and encourage saves and follows by promoting your tracks to fans who are more likely to engage with your music.
Music ads allow artists to choose between different music ad types designed for off platform promotion or direct streaming engagement. Let's take a look.
Off-platform music ads
These campaigns use external links to your music, such as a track URL, pre-save page, or fan link. Ads can be shared across social platforms to drive listeners to your release, profile, or upcoming launch, helping build momentum beyond a single platform.
Spotify on-platform ads
These campaigns run directly within Spotify using tools like Showcase, Marquee, and Spotify Audio Ads. Your music is promoted inside the Spotify app, reaching listeners while they’re already streaming and more likely to engage. For best results, combine music ads with tools like Spotify playlist pitching to support both paid and organic discovery.
Social media ads help promote your music on Instagram and TikTok by pushing your artist profile and posts in front of more people. This ad type is ideal for building your following, increasing engagement, and turning listeners into long-term fans.
Custom page ads allow you to send traffic to a specific webpage, such as your website, mailing list, merch store, or link-in-bio page. Use this option to drive traffic, promote campaigns, or support wider marketing goals beyond streaming.
The cost of launching music ads can vary depending on the platform and your campaign goals. Most music ad platforms require a minimum spend to ensure ads have enough budget to reach deliver meaningful results.
With the Ditto Ad Launcher, campaigns start at a minimum of $100, with a maximum budget of $2,000 per campaign. This range allows artists to test music promotion campaigns at a manageable level, while also scaling budgets for larger releases or wider audience reach.
Setting a clear budget helps ensure your music ads are shown consistently, giving you the best chance to increase streams, grow your audience, and promote your music effectively.
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