Playlisting. Online press. Social strategy. Sponsored ads and custom graphics. Launch a high-impact, budget-friendly music marketing campaign managed by our industry pros.
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We'll pitch your track to our network of playlist curators and make sure you land those all-important placements.
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Our close relationship with music bloggers means we can guarantee at least two blog features or online reviews for your release.
Our social media specialists will show you how to maximize your impact on Instagram with a posting plan and schedule tailored to you.
Work with our team on a classic 4-week Promo campaign or add 2 extra weeks of marketing as well paid social advertising with Promo Plus.
GET STARTEDWe'll run carefully-targeted ads to push your release to new listeners and help you build a bigger following of genuine fans. Only available with Promo Plus.
We'll send your release to stores super-fast. You can also skip the queue and speak directly to the team when you need us.
Get a personalized promo graphics pack produced by our in-house designers plus two custom videos. Promo Plus clients can use these as part of their paid ad campaign.
Before we get started, we’ll take time to learn all about you and your music. Once we’ve got all the info we need to maximize your promo potential, we can get to work on your campaign.
Now it's time to pitch your music to our network of playlist curators, music bloggers and journalists. We'll also create your custom social schedule and graphics - and launch your ad campaign if you upgraded to Promo Plus.
We'll keep pitching your music to our network of Spotify playlist curators until you land placements. And our close relationship industry tastemakers means we can guarantee you'll be featured by least two music blogs.
We know the show goes on after you campaign is over, so we'll give you the tools and advice you need to keep promoting yourself. You'll receive reports and feedback from your campaign, as well as exclusive guides filled with PR and playlisting tips, tricks and tactics.
4 week all-in-one campaign for artists who want an affordable and effective music marketing package.
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6 week campaign for artists ready to take their promo to the next level with social ads and more.
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Effective music promotion is the key player behind pretty much every successful release you can think of. Even if you’ve written the best song of your career, it’s pointless releasing it without focussing on how you’re going to market it and maximise its success.
With more tools at your disposal than ever before, we’re here to help you navigate the exciting world of music promotion and reach wider audiences all across the world.
Music promotion is all about getting your music out there and making sure people hear it. From radio play to online hype, there are many different ways to spread the word. It's about telling your story, finding your fans, and building excitement that keeps people coming back for more. So start getting creative and let your music do the talking!
There are different approaches towards promotion, ranging from free tactics to paid-for professional services. Music promotion companies provide various packages, offering artists an excellent opportunity to broaden their audience. If you’d prefer to keep things cheap (or free), you’ll probably need to invest a lot more time into researching, networking and outreach before seeing any significant outcomes.
Whatever your budget, we’ll cover the different music promotion options you can choose to effectively run a successful campaign.
Unsurprisingly, there are lots of different aspects of successful music promotion and PR campaigns. One of which is Music PR.
Music PR, short for Music Public Relations, is focused on promoting musicians, bands, record labels, and related entities within the music industry.
The primary goal of music PR is to generate positive media coverage and public attention for album releases, concerts, tours, and other musical events. Music PR professionals work to build and maintain relationships with journalists, bloggers, influencers, and other media outlets to secure features, interviews, reviews, and other forms of coverage that help raise awareness and enhance the reputation of their clients. A lot of tasks and responsibilities, right?
Luckily for you, Ditto Promo has made things simpler - offering our industry-leading music PR services to help your music reach as far and wide as possible.
A non-negotiable for successful music promotion in 2024 is playlist pitching.
Pitching your music to playlists on Spotify, Apple Music, Tidal and the other major streaming platforms is vital if you want to reach a global audience and get paid more royalties.
Getting featured on playlists not only exposes your music to a broader audience, potentially reaching new listeners, but it also leads to increased credibility and validation.
Tip: Add some extra credibility to your account and verify your Spotify artist profile to unlock your blue tick and cool extras.
Platforms like Spotify and Apple Music also use advanced algorithms to put your tracks in front of those most likely to enjoy your music, increasing the chances of your song being discovered by users with similar tastes.
To help get your playlist-pitching journey started, we’ll submit your track to our international network of curators to boost your chances of playlist placement as part of your Promo package.
Sending your music across the internet to bloggers, journalists, influencers and music PR companies is another awesome way of generating buzz around your release.
Ensuring online press coverage is a necessity in today’s age of social media so you need to think about building up solid relationships within all areas of online media. Luckily for you, we’re able to help.
Over the years, we’ve built up close relationships with countless music blogs - meaning we’re able to guarantee our Ditto Promo clients at least two blog features or reviews for your next release.
Once you’ve sorted out your playlist pitching and online press strategies, you’ll need to shift your focus towards your social media marketing strategy.
We all know how vital good socials are to your music’s success, but how exactly are you meant to properly plan for and launch a campaign on social media? Let’s talk through things.
Another side of social media you’ll want to consider utilising is influencer marketing. We’ve all seen ‘celebs’ or other notable media influencers promoting various products to their adoring followers and subscribers, and influencer marketing within music is no different.
Collaborating with influencers or other popular artists within your genre or scene helps expand your reach and introduces your music to new audiences. Partnering with influencers for shoutouts or co-creating content can also increase visibility and credibility within your target demographic. Something definitely worth considering if you want to boost your reach.
One of the best ways to promote your music on social media is through Instagram. The platform is the go-to discovery tool for most music fans so building up a strong following is paramount.
First things first, you’ll need to keep your profile and your content up to date. Posting consistently keeps your audience engaged and helps build anticipation for your upcoming releases.
You’ll also want to actively engage with your Instagram followers. Responding to comments, liking and commenting on your fan’s posts, and interacting with relevant hashtags and communities are all great ways to build strong connections with your audience.
Instagram has loads of useful features like Stories and Reels that allow you to share short, engaging content with your followers. Use these features to tease new music releases and share behind-the-scenes glimpses of what you’re up to.
On top of organically promoting music on Instagram, you can also look at putting some spend behind your posts and run Instagram and Facebook ad campaigns. Insta’s advertising features let you target content towards specific audiences and try out different ad formats to see what works best.
Ditto Promo can also help maximise your impact on Instagram, providing you with a personal posting plan and schedule tailored to your music and style.
Over the last few years, TikTok has emerged as a dominant force in shaping music trends and virality, offering artists unparalleled exposure opportunities.
Creating catchy and shareable content, participating in trending challenges, and engaging with the TikTok community can propel your songs to viral success and introduce you to a new global audience.
Learn more about promoting your music on TikTok:
How to Get Verified on TikTok
How to Promote Music on TikTok
TikTok for Musicians: 15 Content Ideas to Grow Your Following
It’s important not to forget about or dismiss the importance of promoting your music via video too. TikTok might have announced itself as the new artist marketing tool you need to be using in the 2020s, but it’s still massively beneficial to promote music videos on YouTube and upload to Vevo.
YouTube remains a hugely popular destination for all things music video discovery and promotion, with billions of users streaming music videos, lyric videos, and live performances each day.
Our top tips for widening your reach on YouTube would be to regularly upload high-quality content, collaborate with other creators and musicians, and positively engage with fans through comments and community posts. These tips might sound basic, but they really do work and can easily be transferred across other platforms too.
Vevo is another highly popular video platform loved by musicians. As an official Vevo partner, Ditto will make sure you’re paid every single time someone views your videos on the platform.
Learn more about promoting music on YouTube and Vevo here:
How to Get Your Music Video on Vevo
How to Get an Official Artist Channel on YouTube
How to Upload and Promote Your Music on YouTube Shorts
As useful as organic social media campaigns can be, sometimes you need an extra push from paid ads. You’ll be able to direct your content towards specific audiences that you’ve identified using Spotify for Artists and set daily budgets so you don’t overspend.
Remember to outline the goals of your campaign beforehand and include clear calls to actions for viewers. This could be sending them to your website to pre-order your new EP or merch range.
Promo Plus artists receive targeted ad campaigns as part of their package to get music in front of even more new listeners.
Creating and sharing your own eye-catching graphics is one of the best ways to grab the attention of new followers, not to mention one of the most creative parts of promoting your music.
It’s another way of showcasing your creativity and style so let loose and come up with something memorable! Think of your personal favourites when you were starting out and use that as inspiration.
Learn more about creating album artwork:
How to Create Eye-Catching Album Artwork
How to Find Artwork Your Fans Will Love
AI Tools for Artwork
As part of your Promo package, our team of in-house designers will build you a personalised promo graphics pack to help support your release. Promo Plus artists also receive two custom-made videos as part of their paid ad campaign to help your music stand out even further.
Having a professionally created Electronic Press Kit (EPK) is one of the best promotional tools that independent musicians can utilise.
These useful resources tell the story of your music, provide all the relevant links to your stuff and cover any notable achievements - all in a concise digital format.
Including high-quality photos, press releases, music samples, and biographies, an EPK acts as a professional introduction for media outlets, venues, and industry professionals and is something every independent musician or band needs to think about when promoting their music brand.
Claiming over 30% of the music streaming market, Spotify remains the most influential music platform you can promote your music on and also one of the easiest. With a range of exclusive artist features and analytics tools available, it’s never been easier to promote music and upload to Spotify.
Spotify’s artist tools allow you to easily optimise your profile, build playlists of your most popular tracks and engage with fans through Spotify for Artists features.
Additionally, leveraging the platform's playlist submission tool allows artists to submit directly to Spotify editorial playlists, amplifying their reach.
If you haven’t already verified your Spotify profile and signed up for Spotify for Artists, then do so - now! It’s super easy to set up and gives you access to some incredible artist insight tools.
Here are some of our favourite Spotify for Artists features:
Alongside Spotify, Apple Music is another major streaming platform that artists should be sending their music to.
Again, you’re able to claim an artist profile using Apple Music for Artists and unlock access to artist analytics and extras, such as designing your own badges and icons.
You’ll also have the chance to snag a spot on Apple Music playlists and connect with fans through Apple’s artist features - making it easy to up your promotional game.
Learn more about promoting your music on Apple Music:
How to Promote Music on Apple Music
How to Get Verified on Apple Music
While Spotify and Apple Music might hold the lion’s share of the streaming landscape, other platforms like Amazon Music, Tidal, and Deezer also play significant roles in music promotion.
First of all, you need to distribute your music to all of these platforms to maximise your audience reach and give your releases the best chance of success.
Each platform has its own specific tools and features to help you get the most out of the service.
Learn more about promoting your music on streaming platforms:
How to Claim Your Deezer Artist Profile
How to Claim Your Amazon Music for Artists Profile
How to Get Verified on Music Platforms
We can now turn our attention to getting your music on the radio.
Before the rise of Insta and TikTok, getting your music played and heard on the radio was a pretty massive deal. Although the importance of radio airplay may have faded slightly over the last couple of years, promoting your music on radio is still a hugely important piece of music promo.
Making use of radio promotion can also be pretty cost-effective, particularly if you send well-crafted emails to your local radio promoters. It just takes a little bit of time to draft up some well-written pitches and do some research on the kind of channels you want to get played on.
Reaching out to a pop radio station with your new heavy metal track wouldn't make sense, so make sure to carefully choose which stations would potentially give you airtime.
You could also offer stations something in return, such as promoting them across your socials. This tactic can be particularly appealing to local stations and radio pluggers, with everyone involved mutually benefitting.
Although some aspects of music promotion might set you back a little bit, and rightly so, there are also loads of free resources and tactics you can use to promote your music on a budget.
At the heart of successful music promotion lies building a loyal fan base. Engaging with fans through social media platforms, live performances, and exclusive content fosters a sense of community and connection. Building meaningful relationships with fans not only drives support for current releases but also lays the groundwork for sustained success in the long run.
Word of mouth is another excellent way of generating hype around your releases. Loved ones who are already invested in your career progression can effectively promote your music passionately and genuinely. Start with this method if you’re on a tight budget.
Music blogs remain influential in shaping music fan tastes and trends, making them another invaluable ally throughout your promotion journey.
Artists can reach out to relevant music blogs within their genre and submit EPKs, press releases, and of course new music for potential features and reviews.
Building relationships with bloggers and tastemakers can lead to increased exposure and credibility within the music community.
Oh, and the best part? Most submissions are totally free. Check out the best music blogs you should be sending your music to and start getting featured today.
Now we’ve covered the main areas of music promotion, here are a couple of closing thoughts for you to think about when sharing your latest release.
Good promotion is obviously key in reaching new audiences, but you’ll want to be proud of what you're promoting too. Releasing quality music ensures a solid foundation for all your promotion efforts so take the time to get things right in the studio before your marketing tasks begin.
Once your tracks are good to go, it’s time to share them with the world. When distributing through Ditto Music, you’ll be sending your tracks to the biggest and best platforms across the world - keeping 100% of your royalties while doing so. What’s not to love?
Successful music promotion takes a lot of focus and effort throughout the whole music creation and distribution process. Remember to stay active and engage with your fans across all the platforms you’ve outlined in your strategy and stay true to yourself and your own goals.
By following the tips and strategies outlined above and adapting your music brand to the ever-evolving digital landscape, you’ll be able to amplify your visibility, expand your fan base, and ultimately achieve all of your musical dreams. You’ve got this!
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