How to Write a Music Press Release: Template & Guide

But what should you write, feature and link to in your press release to give yourself the best chance of getting pick up by journos and bloggers? We're here to help you craft the perfect press release ready to get your music discovered in 2024.

Before we dive in, there’s something you should know. Do-it-yourself PR isn’t easy. There are many reasons experienced music PR execs are in such high demand. But the main reason? Contacts.

The best PR people will have developed strong relationships with influencers and tastemakers over years, or perhaps even decades, in the industry. Becoming a trusted source of new music and fresh talent takes time, patience and dedication.

However, if you don’t have the budget to hire the professionals, do-it-yourself PR is the next best thing. And if your music is on point, there’s no reason why it won’t get picked up.

So, let’s discuss how to write a press release that bloggers won’t be able to resist. Here's a quick Unsigned Advice video explaining how to get your music posted by blogs. And don’t forget to check out our music press release template at the bottom of this article…

How to write a music press release

Make it easy for the recipient

This overshadows just about every other point I’m going to make.

It’s important to understand that music bloggers could receive hundreds (or more) emails and press releases in a single day. So get to the point quickly, make sure all the essential info is easy to read, recognise and reach with one or two clicks.

If they’re interested in your news, some busy music bloggers may simply copy and paste chunks of your press release into a new post without even contacting you, so keep this in mind too when you come to write it.

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Grab their attention with the subject line

An exciting, interesting, irresistible subject line can be the difference between your email getting opened or ignored.

Generally, Awesome Band Releases New Single is not a compelling subject line. But you can make it interesting by adapting your pitch.

Are you heading out on tour? Supporting a well-known band? Does your track tackle a thought-provoking issue? Do you have an interesting music video? Have you collaborated with any well-known artists or producers? Make your subject line memorable enough to grab the receiver’s attention and compel them to read it.

Don’t send attachments

Downloading attachments from someone you don’t know is risky, so in many cases, your email might simply be deleted if any files are attached.

Rather than attaching it, copy your press release into the body of the email and include links to your tracks on a well-known streaming platform (Soundcloud, YouTube, Bandcamp, Spotify).

If your music isn’t officially out yet, don’t attach an MP3 file. Instead, create a private Soundcloud link or unlisted YouTube video so you can share it with a select number of people in advance of your release date.

You can create a private Soundcloud link by selecting ‘private’ on the Basic Info tab of the platform's track uploader. The orange padlock indicates that the track is private.

Alternatively, it’s easy to set up an unlisted YouTube video. Just select 'unlisted' when uploading your vid.

Include links to your website, press shots & socials

Remember, it’s all about making it easy for the person receiving your press release. Did I mention that?

So, make sure to include direct links to your social media pages, website and a folder of press shots. That way, bloggers don’t need to spend their time searching for you online to tag you in posts or find a decent picture of you for their featured image. It’s worth setting up a Dropbox or Google Drive link with all of your essential assets - pictures, logos and a longer artist bio.

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Add a personal touch

This isn’t a universal rule, but sometimes adding a brief, personal message to the email above your press release is a nice way to engage and build a potential relationship with the recipient. It doesn’t need to be an essay, just a quick hello, perhaps including their name and the title of their blog to show you’re genuinely aware of who you’re emailing.

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Music press release template

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