After our incredible 2024 event, Ditto X: Meet the Music Industry returns to London’s O2 Arena on Thursday, 20th November, for our fifth anniversary.
And this year, we’re opening the door wider than ever for brand and industry partners to get involved.
Now in its fifth year, Ditto X is one of the UK’s best music conferences, bringing together thousands of artists, music professionals, and major industry businesses for a full day of panels, performances, networking, and connection.
At its core, Ditto X is an event built around artist-first thinking, combining practical education with direct industry access in a way that’s engaging, inclusive, and genuinely useful.
Previous lineups have included major artists like Central Cee, Myles Smith, and Big Zuu, as well as top executives from Spotify, TikTok, Amazon Music, Meta, BBC Radio 1, and many more.
With attendees ranging from rising musicians and producers to students and seasoned industry professionals, Ditto X offers a unique audience mix that’s both culturally relevant and commercially valuable.
As a brand or partner attending Ditto X, you’ll have the opportunity to:
- Secure exhibition and activation space inside The O2 London
- 1200-1600+ footfall
- Gain brand visibility across all event marketing (on-site, digital, and social)
- Take part in panel discussions, co-branded workshops, or host your own session
- Amplify your message to Ditto’s global independent artist community
- Forge direct connections with artists, students, creators, and professionals
Whether you're looking to launch a new product, grow brand awareness, or build community around your platform or institution, Ditto X offers a tailored partnership experience to suit your goals.
For 2025, we’ll be making full use of The O2 Arena’s expansive setup, including:
This year’s improved and expanded Industry Market will take place in the Main Room of indigo at the O2.
This is where you’ll have the chance to exhibit your brand and services to our industry guests and delegates.
The Main Stage is the place to be - from powerful keynote speeches and exclusive artist awards to unforgettable live performances.
If you're looking for workshop or presentation spaces, Stage X could also work for you. This space works really well for takeovers and masterclass style partnerships, so reach out if this sounds like something you'd be interested in learning more about.
The O2's Blue Room will play host to even more exciting panels and presentations - helping provide our guests with the knowledge they need to power their music careers independently.
Back by popular demand, The Feedback Sessions return to The Listening Room at Ditto X. Powered by Amplead, the live, in-person sessions will allow up-and-coming artists to receive expert feedback from a panel of music industry pros.
Demand is high for these supportive and interactive sessions, so keep your eyes peeled on our socials for more info on how to apply.
Over the years, Ditto X has worked with a wide range of partners across the music, tech, and creative industries.
Whether you're a global platform or an independent music-related startup, Ditto X offers a level playing field to share your story and connect with your ideal audience.
Brands we've previously worked with include:
- Spotify
- BBC Radio 1
- BBC Radio Xtra
- TikTok
- Netflix
- Vevo
- YouTube
- ITV
- Audiomack
- Amazing Radio
- Many more...
If you're a brand, platform, or company operating in the music space, Ditto X 2025 is an ideal opportunity to build real relationships and be part of something meaningful.
Interested in partnering or exhibiting? We’d love to hear from you.
Reach out to our Event Manager, Mike Murphy, at mike.murphy@dittomusic.com to get the conversation started.
We can’t wait to welcome you to Ditto X: Meet the Music Industry 2025!
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