Learn from insiders. Build your network. All atDitto X.
Thursday 21st November, 2024 London
BROUGHT TO YOU BY:
BROUGHT TO YOU BY:
connecting INDEPENDENT ARTISTS AND industry PROS.
Ditto X: Meet the Music Industry returns to The O2 in London on 20th November 2025 for a day of panels, interviews, workshops, networking and feedback sessions with experts from across the music business.
Back for our fifth year, we've lined up guests from BBC Radio, Sky, ITV Studios, Vevo, YouTube and more, plus plenty of big announcements still to come.
How do new artists rack up millions of streams? What about securing sync deals or landing on big playlists? We're hosting discussions on all this and more, with the best in the music biz on-hand to share their knowledge.
Ticket holders can apply to get face-to-face feedback from radio DJs, industry tastemakers and other artists at our unmissable Feedback Sessions. Already got your ticket? Apply here.
Ditto X brings together artists, managers, producers, A&Rs, and music creators from every corner of the industry. It’s your chance to learn from industry insiders and build relationships with people who get it.
Our Industry Market is back for 2025 — and it’s bigger than ever. Come network and connect with leading music brands, societies and organisations from across the UK.
Our schedule is starting to take shape, but there are plenty more panels still to be announced!
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Time
Name
Location
Type
10:00 am
Industry Market, Exhibition and Networking Room
Head to our expanded Industry Market to connect with leading music brands and organisations like PRS, Rough Trade, Radio Wigwam, Music Managers Forum and more.
Main Room
Networking
Networking
10:30 am
Amplead Presents: The Feedback Sessions // Session 1
Ollie Winiberg, Jana Recmanikova and Jeff Powell give their feedback on tracks from delegates who applied and booked their slot in advance.
The Listening Room
Workshop
Workshop
11:00 am
SupaJam Presents: Supporting Young Music Creatives
Music education pioneers SupaJam lead a panel of industry pros whose careers revolve around supporting and educating young music creatives, offering real-world insight and guidance on making a career out of music.
Blue Room
Panel
Panel
11:00 am
Opening Keynote: Hitting Millions of Streams Independently
Amaru sits down with artist manager Deej to break down his independent success and major label experience, managing Kidwild, A1 x J1 and Highlyy. The conversation cuts through the myths on both sides of the industry, showing that whether you’re signed or independent, the real work, strategy and momentum still comes from you. Deej shares the practical mindset and approach needed to reach millions of listeners and build lasting success in today’s music landscape.
Main Stage
Panel
Panel
11:30 am
Royalties Unlocked: Understand Your Rights & Earn New Revenue
Ditto Music’s Publishing Managing Director, Tom Weller, heads up this workshop, explaining how artists of all sizes can increase their cash flow and navigate the complex world of music publishing and royalty collection.
Stage X
Workshop
Workshop
12:00 pm
Growing on the Airwaves using BBC Introducing
This panel of radio industry professionals will look at how independent artists can take the next step on their music career path using BBC Introducing and more.
Blue Room
Panel
Panel
12:00 pm
Amplead Presents: The Feedback Sessions // Session 2
Shell Zenner, Nikki Camilleri and Ollie Winiberg offer live face to face feedback on tracks from delegates who applied and booked their slot in advance.
The Listening Room
Workshop
Workshop
12:30 pm
Now Playing Live: How to Book Bigger & Better Shows
Experts across the live music circuit discuss how artists can get more bookings, go on tour and take the next steps in their live journey.
Stage X
Panel
Panel
12:30 pm
In Conversation with Luke Pickett: The Impact of Going Viral (Plus Live Performance)
Ditto Music’s Chris Mooney speaks with Her Words Kill’s Luke Pickett about his viral success on TikTok and how it impacted his career, followed by a short live set.
Main Stage
Panel
Panel
1:00 pm
Streaming Strategies: Which Tools & Services Drive Artist Growth?
Chris Mooney, Ditto Global Head of Label Services, discusses the streaming climate and how platforms such as Spotify offer support, toolkits and advice for the independent artist community.
Blue Room
Panel
Panel
1:30 pm
Fan Connections: How to Turn Listeners into Loyal Fans
Learn how to identify and engage with your core fanbase across social media and beyond, as well as look after and truly connect with your die-hard followers.
Stage X
Panel
Panel
1:30 pm
Seafoam Green LIVE
Main Stage
Live Music
Live Music
2:00 pm
Ditto Music Presents: Distribution and Artist Marketing Success
Join the Ditto Label Services team for an in-depth look at proven release strategies, as well as music distribution insights and ways to grow your audience worldwide for long-term success.
Blue Room
Presentation
Presentation
2:20 pm
Ashley Singh LIVE + Rising Star Award
Main Stage
Live Music
Live Music
2:30 pm
Video Strategy: Cracking Algorithms & Capturing Audiences
Video content is key to connecting with new and existing fans. This panel will compare long-form to short-form, explain how algorithms serve content and discuss how emerging artists can make video work for them.
Stage X
Panel
Panel
2:30 pm
Amplead Presents: The Feedback Sessions // Session 3
Jodie Bryant, Joe Frampton and Tristan Ivemy share crucial feedback on songs from delegates who applied and booked their slot in advance.
The Listening Room
Workshop
Workshop
3:00 pm
Lizzie Berchie LIVE + Rising Star Award
Main Stage
Live Music
Live Music
3:00 pm
PRS Presents.. Future-Proofing Black Music: A New Blueprint for Innovation, Independence & Global Expansion
A forward-looking conversation on how Black music continues to lead culture while navigating a changing landscape. The panel will unpack new pathways for independent creators, global export opportunities, ownership models, and the tools needed to future-proof the next era of Black music.
Blue Room
Presentation
Presentation
3:30 pm
Sync Licensing: Taking Music from Studio to Screen
How do artists land sync placements across TV, movies, ads, games and more? Hear directly from those in the know and find out what it takes to secure a sync deal.
Stage X
Panel
Panel
3:40 pm
In Conversation with Sarkodie + Legacy Award
Legendary Ghanaian artist Sarkodie sits down with KJ SPIO to tell the story of his rise to become one of Africa’s biggest music icons. Sarkodie will also receive Ditto Music’s Legacy Award for his achievements in music.
Main Stage
Panel
Panel
4:00 pm
Amplead Presents: The Feedback Sessions // Session 4
Tristan Ivemy, Chris Mooney and Jeff Powell give out feedback on music from delegates who applied and booked their slot in advance.
The Listening Room
Workshop
Workshop
4:30 pm
Track Deconstruction: Joe Smooth’s Promised Land in Ableton Live by Ski Oakenfull (pointblank Music School)
Ski will break down all the elements of this epic house anthem, then reconstruct and perform it using Ableton Live and Push.
Stage X
Workshop
Workshop
6:00 pm
VIP Aftershow
VIP ticket holders are invited to our exclusive networking and free drinks event featuring a live DJ set and opportunities to network with the key industry from across the day and beyond.
The Indigo VIP Lounge
Networking
Networking
Ditto X For Brands
Exhibit, sponsor and activate alongside 1,500+ artists and leading music companies.
We offer discounted tickets and packages to students and large groups. If that sounds like you, let us know who you are, where you are and how many people you’d like to bring along.
If you’re part of a large group who’d like to attend Ditto X 2025 - whether that’s a class of students, a music organisation or anything else - let us know via the form below and we’ll be in touch to discuss ticket discounts.
Thank you! Your submission has been received!
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