Thursday 20 November // The O2, London

Learn from insiders. Build your network. All at Ditto X.

Thursday 21st November, 2024 London

connecting INDEPENDENT ARTISTS AND industry PROS.

Ditto X: Meet the Music Industry returns to The O2 in London on 20th November 2025 for a day of panels, interviews, workshops, networking and feedback sessions with experts from across the music business.

Back for our fifth year, we've lined up guests from BBC Radio, Sky, ITV Studios, Vevo, YouTube and more, plus plenty of big announcements still to come.

WATCH OUR 2024 Recap

BUY TICKETS

Get your Delegate Pass or upgrade to VIP.

big discountS FOR
Student groupS

Bringing a large group or class of students?
Get in touch for special rates and perks.
CONTACT US

The Speakers

More speakers still to be announced. Watch this space for the latest.

Sarkodie
Rapper
HOST
Jess Iszatt
DJ & Presenter
HOST
Kevin Boateng
Associate Manager
HOST
Jennifer Jones
Music Executive
HOST
Fee Mak
Radio DJ
HOST
Tristan Ivemy
Award Winning Producer & Artist Manager
HOST
Fiona Harte
Music Executive
HOST
Judy Robinson
Sync Licensing Manager
HOST
George Holmes
Music Promoter/Booker
HOST
Jodie Bryant
Presenter
HOST
Nayha
Host / Presenter
HOST
Chloe Kyei
Marketing Manager
HOST
Shell Zenner
Radio DJ / Presenter
HOST
Tom Weller
Managing Director
HOST
Ski Oakenfull
Music Producer
HOST
Ollie Winiberg
Host / DJ
HOST
Jana Recmanikova
Talent Buyer
HOST
Josh Robinson
Founder
HOST
Jaisha Thomas-Hinds
Founder & Publicist
HOST
Happi The Creator
Artist/Content Creator
HOST
Iona Bielby
Interviewer & Creator
HOST
Jaqueline Lockinger
Associate Director, Editorial & Programming, EU
HOST
DJ Firestarr
DJ
HOST
Chris Mooney
Global Head of Artist & Label Services
HOST
TK
Manager & Co-Founder
HOST
Seafoam Green
Performer
HOST
Loraa White
CEO & Music Industry Innovator
HOST
Anthony Layiwola
Talent Manager & Founder
HOST
Gill Tee
Co-Founder
HOST
Joe Frampton
Live Booking Agent
HOST
Phoebe Cross
Programme Officer
HOST
Shante Collier-McDermott
Senior Promotions Manager
HOST
Adele White
Senior A&R Consultant
HOST
KJ Spio
Producer / Artist Manager / Creative Director
HOST
Nikki Camilleri
Director
HOST
Kenny Barber
Relationship Manager, Black Music
HOST
Bertina Luza
Relationship Manager for Black Music
HOST
Ayesha Charles
Streaming Promotions Manager
HOST
Luke Joynes
Music/Talent Agent & Artist Manager
HOST
Tom Johnston
Creative Industries & Events Manager
HOST
Carl Young
Head of Music & Talent, EU
HOST
Luke Pickett
Singer/Songwriter
HOST
Jeff Powell
Founder
HOST
Casey Dale
Presenter
HOST
Max Sarre
Artist
HOST
Lizzie Berchie
Singer/Songwriter
HOST
Ashley Singh
Singer/Songwriter
HOST
Karina Byrne
Music Producer / Composer / Vocalist
HOST
Kloe Hackett
Marketing Manager
HOST
Callum Hay
Head of Label Services UK
HOST
Hughie Kelsey
A&R / Label Manager
HOST
View All Speakers

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WHAT IS DITTO X?

Panels & discussions

How do new artists rack up millions of streams? What about securing sync deals or landing on big playlists? We're hosting discussions on all this and more, with the best in the music biz on-hand to share their knowledge.

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The Feedback Sessions

Ticket holders can apply to get face-to-face feedback from radio DJs, industry tastemakers and other artists at our unmissable Feedback Sessions.
Already got your ticket? Apply here.

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NETWORKING

Ditto X brings together artists, managers, producers, A&Rs, and music creators from every corner of the industry. It’s your chance to learn from industry insiders and build relationships with people who get it.

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Industry
MARKET

Our Industry Market is back for 2025 — and it’s bigger than ever. Come network and connect with leading music brands, societies and organisations from across the UK.

Get Tickets

THE INFO

10am - 6pm
Thursday 20th November, 2025
The Indigo at the o2 & The Blue Room,
The O2 Arena, London
DELEGATE TICKET: £40 +FEES
Get Tickets

Schedule 2025

Our schedule is starting to take shape, but there are plenty more panels still to be announced!

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Time
Name
Location
Type
10:00 am

Industry Market, Exhibition and Networking Room

Head to our expanded Industry Market to connect with leading music brands and organisations like PRS, Rough Trade, Radio Wigwam, Music Managers Forum and more.
Main Room
Networking
Networking
10:30 am

Amplead Presents: The Feedback Sessions // Session 1

Ollie Winiberg, Jana Recmanikova and Jeff Powell give their feedback on tracks from delegates who applied and booked their slot in advance.
The Listening Room
Workshop
Workshop
11:00 am

SupaJam Presents: Supporting Young Music Creatives

Music education pioneers SupaJam lead a panel of industry pros whose careers revolve around supporting and educating young music creatives, offering real-world insight and guidance on making a career out of music.
Blue Room
Panel
Panel
11:00 am

Opening Keynote: Hitting Millions of Streams Independently

Amaru sits down with artist manager Deej to break down his independent success and major label experience, managing Kidwild, A1 x J1 and Highlyy. The conversation cuts through the myths on both sides of the industry, showing that whether you’re signed or independent, the real work, strategy and momentum still comes from you. Deej shares the practical mindset and approach needed to reach millions of listeners and build lasting success in today’s music landscape.
Main Stage
Panel
Panel
11:30 am

Royalties Unlocked: Understand Your Rights & Earn New Revenue

Ditto Music’s Publishing Managing Director, Tom Weller, heads up this workshop, explaining how artists of all sizes can increase their cash flow and navigate the complex world of music publishing and royalty collection.
Stage X
Workshop
Workshop
12:00 pm

Growing on the Airwaves using BBC Introducing

This panel of radio industry professionals will look at how independent artists can take the next step on their music career path using BBC Introducing and more.
Blue Room
Panel
Panel
12:00 pm

Amplead Presents: The Feedback Sessions // Session 2

Shell Zenner, Nikki Camilleri and Ollie Winiberg offer live face to face feedback on tracks from delegates who applied and booked their slot in advance.
The Listening Room
Workshop
Workshop
12:30 pm

Now Playing Live: How to Book Bigger & Better Shows

Experts across the live music circuit discuss how artists can get more bookings, go on tour and take the next steps in their live journey.
Stage X
Panel
Panel
12:30 pm

In Conversation with Luke Pickett: The Impact of Going Viral (Plus Live Performance)

Ditto Music’s Chris Mooney speaks with Her Words Kill’s Luke Pickett about his viral success on TikTok and how it impacted his career, followed by a short live set.
Main Stage
Panel
Panel
1:00 pm

Streaming Strategies: Which Tools & Services Drive Artist Growth?

Chris Mooney, Ditto Global Head of Label Services, discusses the streaming climate and how platforms such as Spotify offer support, toolkits and advice for the independent artist community.
Blue Room
Panel
Panel
1:30 pm

Fan Connections: How to Turn Listeners into Loyal Fans

Learn how to identify and engage with your core fanbase across social media and beyond, as well as look after and truly connect with your die-hard followers.
Stage X
Panel
Panel
1:30 pm

Seafoam Green LIVE

Main Stage
Live Music
Live Music
2:00 pm

Ditto Music Presents: Distribution and Artist Marketing Success

Join the Ditto Label Services team for an in-depth look at proven release strategies, as well as music distribution insights and ways to grow your audience worldwide for long-term success.
Blue Room
Presentation
Presentation
2:20 pm

Ashley Singh LIVE + Rising Star Award

Main Stage
Live Music
Live Music
2:30 pm

Video Strategy: Cracking Algorithms & Capturing Audiences

Video content is key to connecting with new and existing fans. This panel will compare long-form to short-form, explain how algorithms serve content and discuss how emerging artists can make video work for them.
Stage X
Panel
Panel
2:30 pm

Amplead Presents: The Feedback Sessions // Session 3

Jodie Bryant, Joe Frampton and Tristan Ivemy share crucial feedback on songs from delegates who applied and booked their slot in advance.
The Listening Room
Workshop
Workshop
3:00 pm

Lizzie Berchie LIVE + Rising Star Award

Main Stage
Live Music
Live Music
3:00 pm

PRS Presents.. Future-Proofing Black Music: A New Blueprint for Innovation, Independence & Global Expansion

A forward-looking conversation on how Black music continues to lead culture while navigating a changing landscape. The panel will unpack new pathways for independent creators, global export opportunities, ownership models, and the tools needed to future-proof the next era of Black music.
Blue Room
Presentation
Presentation
3:30 pm

Sync Licensing: Taking Music from Studio to Screen

How do artists land sync placements across TV, movies, ads, games and more? Hear directly from those in the know and find out what it takes to secure a sync deal.
Stage X
Panel
Panel
3:40 pm

In Conversation with Sarkodie + Legacy Award

Legendary Ghanaian artist Sarkodie sits down with KJ SPIO to tell the story of his rise to become one of Africa’s biggest music icons. Sarkodie will also receive Ditto Music’s Legacy Award for his achievements in music.
Main Stage
Panel
Panel
4:00 pm

Amplead Presents: The Feedback Sessions // Session 4

Tristan Ivemy, Chris Mooney and Jeff Powell give out feedback on music from delegates who applied and booked their slot in advance.
The Listening Room
Workshop
Workshop
4:30 pm

Track Deconstruction: Joe Smooth’s Promised Land in Ableton Live by Ski Oakenfull (pointblank Music School)

Ski will break down all the elements of this epic house anthem, then reconstruct and perform it using Ableton Live and Push.
Stage X
Workshop
Workshop
6:00 pm

VIP Aftershow

VIP ticket holders are invited to our exclusive networking and free drinks event featuring a live DJ set and opportunities to network with the key industry from across the day and beyond.
The Indigo VIP Lounge
Networking
Networking

Ditto X For Brands

Exhibit, sponsor and activate alongside 1,500+ artists and leading music companies.
Find OUT MORE
LOOK BACK AT
DITTO X 2024

"Ditto X Helps independent artists understand how they can put themselves in the driver’s seat."

Maureen Ochs - Spotify

THE LATEST DITTO X NEWS:

Ditto X for Brands: Let’s Collaborate!

September 23, 2025

Ditto X for Students: Your Music Career Starts Here

July 3, 2025

Ditto X heads back to London in 2025! 🇬🇧

July 2, 2025

DITTO X: 2024

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THE VENUE

O2 Arena, 205 Peninsula Square, London SE10 0ES

FIND OUT MORE

STUDENTS &
GROUP DISCOUNTS

We offer discounted tickets and packages to students and large groups. If that sounds like you, let us know who you are, where you are and how many people you’d like to bring along.

GET IN TOUCH
Students & Group Bookings
If you’re part of a large group who’d like to attend Ditto X 2025 - whether that’s a class of students, a music organisation or anything else - let us know via the form below and we’ll be in touch to discuss ticket discounts.
Thank you! Your submission has been received!
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