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How To Get An Official Artist Channel on YouTube

YouTube is changing how it manages music channels and videos. The platform now offers Official Artist Channels, which merges multiple artist accounts (including Vevo) into one main channel. 

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What are Official Artist Channels on YouTube?

YouTube’s Official Artist Channels pull together all of an artist’s content from across YouTube and Vevo into one dedicated channel. Official Artist Channels are divided into two sections:

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- Album Section

- Official Music Videos

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YouTube will organise your discography into an album section and all your official music videos into a new playlist. These two sections will be locked and uneditable, but you will be able to organise your channel’s page however you’d like.

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How To Get An Official Artist Channel on YouTube

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What about VEVO?

Although YouTube have developed Official Artist Channels, Vevo isn't going anywhere, and it’s still important to get your music videos on Vevo if you want to maximise your royalty payments.

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Vevo logo

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YouTube has a minimum threshold of 1,000 subscribers before royalties can be paid. That means if you have less than 1,000 YouTube subscribers, you won’t receive any money. However, Vevo doesn’t have a subscriber threshold, so you’ll start earning from the moment you set up your channel.

That’s why you should set yourself up on Vevo as soon as possible, where you’re guaranteed earnings while you build towards 1,000 subscribers. Remember, YouTube’s Official Artist Channel merges multi-artist accounts (YouTube Official, YouTube Artist and Vevo) including subscriber numbers.

Here's how to get your music videos on Vevo.

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How to set up your Official Artist Channel

To be eligible for an Official Artists Channel on YouTube, you must meet the following requirements:

1. Own & operate a YouTube channel that represents you or your band

2. Have at least 3 music releases on YouTube via your music distributor

3. Have no policy violations on your channel

Once you have submitted an application request for your Official Artist Channel, YouTube will notify you when your channel has been accepted. 

Make sure to use your artist name as your channel name, with proper capitalisation and spacing to improve your chances of coming up in YouTube searches. It’s also best practice to avoid adding unnecessary extra words like 'Official' or 'Real'.

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Here's why Official Artist Channels are a step in the right direction for musicians on YouTube: 

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All your music and videos in one place

Official Artists Channels will bring together all of your content on one dedicated channel, whether that's music videos, lyrics videos, cover songs, live shows or anything else.

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Search discoverability

Official Artist Channels will help you to be more discoverable in search. When your fans search for you on YouTube, they'll be linked directly to your Official Artist Channel from your watch card on the right side of the screen.

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